Dhaka, May 13, 2026 — The Daily Corporate Desk
Asian Paints Bangladesh has appointed Istiaq Ahmed as its new Head of Marketing, reinforcing the company’s focus on leadership development and internal talent growth.
The company said the appointment reflects its continued commitment to nurturing and elevating internal talent to lead future business growth and brand transformation initiatives.
Istiaq Ahmed brings around 17 years of experience in the FMCG and consumer goods industry, having previously worked with leading organizations including Nestlé and ACI. Industry insiders say his extensive experience in brand management, consumer marketing, and strategic business leadership is expected to strengthen Asian Paints Bangladesh’s market positioning.
Having spent more than three years with Asian Paints Bangladesh, he has built strong internal credibility through consistent business impact and leadership contributions within the organization.
Officials at the company expressed confidence that his deep market understanding, leadership maturity, and proven execution capabilities will play an important role in shaping the next phase of the company’s marketing journey.
Industry analysts believe leadership appointments with strong cross-industry FMCG experience are becoming increasingly valuable as brands focus more on consumer engagement, data-driven marketing strategies, and competitive brand positioning in Bangladesh’s growing paints and home décor market.
