Dhaka, 4 November 2026: Syed Sohael Reza, Managing Director and Chief Executive Officer of ADN DigiNet Ltd., has been elected Senior Vice President of the Bangladesh Association of Contact Center and Outsourcing (BACCO) for the 2026–2028 term.
Sohael Reza shared the news in a LinkedIn post, expressing gratitude to BACCO members for their trust and support. He said he was honoured to take on the responsibility and thanked the members for their confidence in him.
The election was held on October 31 in Dhaka. Faisal Alim, Managing Director of Wintel Limited, was elected President, while Nahid Hossain, Managing Director and CTO of Brotecs Technologies Limited, was elected Secretary General. The newly elected executive committee will lead the association for the next two years.
Sohael Reza brings more than 25 years of professional experience in the information technology and telecommunications sectors. Before joining ADN DigiNet, he held leadership positions at several major organisations, including Banglalink, Airtel, Robi, Accenture and Grameenphone.
He joined ADN DigiNet in 2022 as its Chief Executive Officer and currently serves as the company’s Managing Director and CEO. Under his leadership, the company has expanded its focus on digital solutions, including the launch of ROBOKET, an AI-powered marketing platform in 2024.
BACCO represents organisations operating in Bangladesh’s business process outsourcing, contact centre and IT-enabled services sectors. The association works to support industry development and strengthen the country’s position in the global outsourcing market.
Sohael Reza’s election to the senior vice-presidential role places him among the key industry representatives responsible for guiding BACCO’s activities and supporting the growth of the country’s outsourcing sector.






