Dhaka, The Daily Corporate
DBL Group has officially launched the first-ever ASICS store in Bangladesh through its retail wing, DBL Lifestyles Limited, marking the Japanese sportswear giant’s formal entry into the country’s retail market.
Located in Banani, Dhaka, the new outlet has been launched as part of DBL Group’s partnership with ASICS, under which DBL Lifestyles Limited will serve as the authorized franchise partner and distributor of the globally renowned sportswear brand in Bangladesh.
The flagship store offers a wide range of high-performance athletic footwear, innovation-driven sports apparel, and premium SportStyle collections designed for both professional athletes and lifestyle consumers.
To celebrate the launch, DBL Group organized an early morning mini-marathon run in Dhaka, reflecting ASICS’ founding philosophy, “Anima Sana In Corpore Sano,” a Latin phrase meaning “A Sound Mind in a Sound Body.”
Officials said the launch represents a significant step in expanding Bangladesh’s premium sportswear and active lifestyle retail market, which has seen growing demand among young consumers, fitness enthusiasts, and urban professionals in recent years.
Industry insiders believe the arrival of ASICS will further strengthen the country’s premium footwear and sports apparel segment, while also creating new opportunities in lifestyle retail and branded consumer experiences.
Founded in Japan in 1949, ASICS is globally recognized for its advanced sports technology, performance running shoes, and athlete-focused innovation. The brand operates in multiple international markets and is widely popular among runners and fitness communities worldwide.
DBL Group, one of Bangladesh’s leading business conglomerates, has been expanding its footprint in retail, fashion, and lifestyle segments alongside its core operations in textiles and manufacturing.
