Dhaka, December 22, 2025 — The Bangladesh Food Safety Authority (BFSA) has introduced new regulations prohibiting the use of doctors, nutritionists, and other health experts in the promotion and endorsement of food products.
The move aims to prevent misleading health claims and ensure greater transparency in food advertising. Under the new rules, companies will no longer be allowed to feature medical professionals or health specialists to promote food items, especially when such promotions exaggerate nutritional benefits, make deceptive comparisons, or falsely imply the superiority of imported products.
According to the BFSA, the decision has been taken to protect consumers from inaccurate or exaggerated information that may influence purchasing decisions and pose potential health risks. The authority emphasized that food marketing must be based on verified facts and comply with safe and ethical advertising practices.
The regulation also seeks to curb the growing trend of using professional credibility to gain consumer trust without sufficient scientific evidence backing the claims. By enforcing stricter advertising standards, the BFSA hopes to promote responsible marketing and improve public awareness about food safety.
Businesses have been advised to review their current promotional strategies and ensure compliance with the updated guidelines. Violations may result in penalties, warnings, or legal action under existing food safety laws.
The new directive is part of Bangladesh’s broader efforts to strengthen consumer protection, improve food labeling standards, and ensure accurate communication regarding nutrition and health benefits.
