Dhaka: Southeast Bank PLC and CliniCall Limited have partnered to launch a co-branded healthcare card that combines everyday banking services with digital healthcare benefits through a single Visa card.
The card is designed to extend the use of a payment card beyond financial transactions, allowing cardholders to access healthcare benefits by presenting it at participating healthcare facilities.
Md. Khalid Mahmood Khan, Managing Director of Southeast Bank PLC, and Malik Talha Ismail Bari, Chairman of CliniCall Limited, jointly inaugurated the cards at a ceremony in Dhaka.
Senior officials from both organisations attended the event, including Abidur Rahman Chowdhury and Md. Mahbub Alam, Additional Managing Directors of Southeast Bank; Md. Sekander-E-Azam, Deputy Managing Director of Southeast Bank; and Parvez Ahmad, Co-Founder and COO of CliniCall. Saad M. Milkan, Head of Business at CliniCall, was also present.
Under the initiative, cardholders will receive unlimited audio and video consultations with doctors, available 24 hours a day, 365 days a year. Additional benefits include cashback on hospital expenses and doctor visits, insurance coverage, and discounts of up to 40% at more than 300 partner hospitals across the country. All benefits are subject to applicable terms and conditions.
The initiative comes at a time when healthcare affordability and access remain significant concerns in Bangladesh. Out-of-pocket payments account for nearly 70% of total health expenditure in the country, placing a considerable financial burden on individuals and families.
By integrating round-the-clock digital doctor consultations with hospital discounts, cashback and insurance benefits, the co-branded card aims to make healthcare services more accessible while offering additional financial protection to cardholders.
The partnership reflects an effort to bring financial services and digital healthcare closer together, offering customers a single card with benefits that extend beyond conventional banking.
