The Daily Corporate Desk
Dhaka, May 19, 2026 — Samsung Bangladesh has entered into a strategic partnership with Esquire Electronics Ltd., appointing the company as an authorised retail partner for its consumer electronics product lineup in Bangladesh.
Through the collaboration, customers across the country will be able to access Samsung’s latest consumer electronics products through Esquire Electronics’ nationwide showroom network.
The partnership was formally announced at a ceremony held at the Esquire Electronics Store at Esquire Tower in Dhaka.
Representing Samsung Bangladesh at the event were Jung Min Jung, Managing Director; Shahriar Bin Lutfor, Director and Head of Business for the Consumer Electronics Division; Rajib Das Gupta, Deputy General Manager of Retail Strategy; and Anika Rahman, Chief Manager of Product Planning.
From Esquire Electronics, the event was attended by Managing Director Arifur Rahman, Director Azman Arif Rahman, General Manager Md Tanbir Ahmed, and Chief Financial Officer Abdullah-Al-Rashed.
Officials said the partnership is aimed at strengthening Samsung’s retail presence and improving accessibility of its premium consumer electronics products for customers throughout Bangladesh.
Under the agreement, Samsung’s range of products — including televisions, refrigerators, washing machines, and microwave ovens — will be available through Esquire Electronics outlets nationwide.
Industry insiders believe the collaboration reflects growing demand for branded consumer electronics and the increasing importance of organised retail networks in Bangladesh’s home appliance and electronics market.
Analysts also noted that partnerships between global technology brands and established local retailers are becoming increasingly important as companies seek to strengthen nationwide distribution, improve customer experience, and expand after-sales service accessibility.
